We invite for participation in this full-day workshop by submitting position and research papers that cover the following topics (or related to them):
- Theoretical explorations of the differences and communalities of the notions personalization, customization, adaptation and tailoring.
- Contributions exploring factors for personalization, e.g. personality, cognitive abilities, gender, persuadability, player types, gamification user types, different states, customization of game input/output devices, preferences in regard to the game interface, game preferences as well as contextual and situational variables.
- Studies showing the effect of personalization, especially on several relevant dependent variables, e.g. holistic player/user experience, emotional and cognitive appeal, usage frequency and cultural background.
- The development and validation of new and improved models for personalization e.g. advanced player/gamification user type models.
- Contributions exploring design practices, guidelines and challenges as well as procedures and patterns, around personalization of serious games and gamified systems.
- (Industrial) case studies and (commercial) examples of personalized serious and persuasive games and gamified systems (benefits, risks, practical impact).
- Success stories and stories of failure with regard to personalization of serious and persuasive games and gamified systems. Limitations and requirements of personalization.
- Studies on the return of investment and costs-benefits analyses of personalization in serious and persuasive games and gamified interactions.
- Other market- and industry relevant considerations of personalized serious games and gamified systems as well as new business models and opportunities for personalization (e.g. personalization as premium feature).
We invite an academic and industrial audience from a diverse range of backgrounds and roles, such as research, product development, engineering, design and marketing. Workshop submissions are invited in the following categories:
- position papers (2–4 pages)
- work-in-progress papers (2–4 pages)
- full research papers (4–6 pages)
- videos and interactive demos (along with 2–4 pages description)
Page limits exclude bibliography. The submissions have to be formatted according to the ACM SIGCHI Extended Abstract format. Submissions do not need to be blinded.